Signage Trends – Innovations Shaping the Future of Business Advertising
Signage is an essential marketing tool for businesses that allows them to communicate directly with their customers. It can also be used to reinforce brand identity throughout a store or restaurant and help draw consumers in. With this in mind, it’s important to understand the latest signage trends and how they can impact your business.
Increasingly, brands are using digital signage to convey more information about their products and services. For example, a large screen at a store entrance could display product descriptions, as well as a rotating list of specials and discounts. This is a good way to increase sales, while still providing helpful customer service.
As customers demand highly personalized experiences, digital signage will continue to grow in popularity. For instance, companies can use interactive screens to let customers choose a color or style for their product or service. This level of customization is not only appealing to customers, but it helps create a sense of authenticity and builds trust.
In addition, augmented reality and virtual reality are changing the face of signage. AR, in particular, allows retailers to engage with their audience in a unique and interactive way. For example, a company’s website can be displayed on a kiosk that allows shoppers to interact with it and browse its products in-store. In the future, AR technology may be expanded to include voice activation and even interactive displays that respond to customer movements.
3D is another trend that is rapidly becoming more popular for digital signage. For example, Netflix’s 3D Resident Evil ad is an excellent example of how scale and imagery can be used to great effect in a 3D environment. This type of immersive and engaging content is great for catching the attention of younger audiences, who are more likely to embrace interactive signage than older generations.
Digital signage can also be used to promote social media channels and other sources of user-generated content. Companies can then leverage these feeds on their signs to promote new products or promotions. For example, a cafe could use a touchscreen digital sign to allow customers to check in on social media, while a gym might show off its Instagram feed to encourage visitors to sign up for an account.
Accessibility is also a big factor for digital signage. For example, a company can use text-to-speech software to add voiceovers to videos for the visually impaired. Additionally, a company can utilize high contrast design to make content more accessible for those with sight loss. In addition, digital signs can be placed lower to accommodate friends who are in wheelchairs.
With so many different digital signage options available, it’s crucial to work with a partner who can help you determine the best approach for your specific needs and industry. A team of experts from your local signage company in Fresno can provide you with the advice and solutions you need to make an informed decision about your next step in creating dynamic and innovative signage that will set your business apart from the competition.